InfoGin Signs the Developer Manifesto for Responsible Reformatting

The market leader in Web to mobile content & functionality adaptation solutions officially joins the mobile ecosystem

Kfar Saba, Israel, May 21, 2008 – InfoGin, a leading pioneer in the field of Web-to-mobile content and functionality adaptation solutions today announces it has signed the Developer Manifesto for Responsible Reformatting, authored by Luca Passani. This document provides the principles that enable content adaptation vendors such as InfoGin to detect mobile aware sites and handle requests in a transparent manner. InfoGin, as part of the mobile ecosystem, complies with the Manifesto guidelines. With its Intelligent Mobile Platform™ (IMP™) technology, sites are requested with the original device’s user agent, thus enabling mobile aware sites to return the mobile version instead of the Web version. The returned site is identified as either Web or Mobile according to the guidelines of the Manifesto and InfoGin’s unique algorithms.

In addition, InfoGin’s platform conforms to the Manifesto guidelines by including features for handling a mobile page without any reformatting while still enabling the operators to include their mobile branded header and footer as well as the navigation toolbars in the page.

Eran Wyler, CEO & Founder, InfoGin commented: “InfoGin has invested more than eight years of research and development to ensure that mobile users today can enjoy browsing the Web as well as mobile content with the best user experience. By complying with the Developer Rules for Responsible Reformatting, InfoGin’s technology ensures that the correct configuration is always in place and mobile operators can guarantee their subscribers and the content community the best of both worlds”.

Luca Passani, editor, the Developer Manifesto said: “I was really pleased to see that InfoGin endorsed the rules in the Manifesto and signed it. This is warmly appreciated by the developer community."

For further information about the Rules for Responsible Reformatting: A Developer Manifesto Please see http://wurfl.sourceforge.net/manifesto/.

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* InfoGin’s IMP™ is a server-based middleware platform that supports all mobile browsers, languages and advanced Web page features.

About InfoGin
Established in April 2000 and headquartered near Tel Aviv, Israel, InfoGin is a pioneer and market leader offering a complete Web-to-mobile content and functionality adaptation solution that provides mobile users with the ultimate Internet experience on any mobile device. Based on more than eight years of research, InfoGin’s patented technology ranges from a fully automatic and real time intelligent conversion engine to professional content editing and marketing tools. The Intelligent Mobile Platform™ (IMP™) enables complete control over all content delivered to mobile devices.

InfoGin’s technology is commercially deployed with more than 32 top tier operators, leading content aggregators and search providers worldwide. InfoGin’s customers report a phenomenal increase in data usage, doubling their overall portal traffic in less than three months – without cannibalizing their existing data offerings, and reducing by more than 80% the operational costs of creating content and managing the configuration of mobile devices. InfoGin’s technology has provided more than 20 million mobile users across the globe the best real Internet surfing experience on a daily basis, spanning more than 5,700 mobile devices. For more information, visit www.infogin.com.

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