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Eniro Selects InfoGin’s technology for Delivering a Unique Search and Browsing Solution for Consumers on the Go


InfoGin to power Norway’s leading directory and search media company’s services on mobile


3/23/2010
CTIA, Las Vegas and Stockholm, Sweden, March 23, 2010 – InfoGin (www.infogin.com), the pioneer and market leader in providing telco-grade mobile browsing solutions, today announced that Eniro, the leading search company in the Nordic media market has selected InfoGin’s Content Adaptation technology to power Eniro’s mobile directory and search services. InfoGin's technology automatically adapts Web pages for mobile screens to make it easy for consumers to navigate the Web and find anything they need. With Eniro’s newly enhanced mobile services and InfoGin's technology, mobile users can enjoy a familiar Internet experience, accessing full Web content from any wireless device.

Eniro provides local search functionality in Sweden, Denmark and Finland, enabling users to find local businesses, products and services as well as directory assistance. Besides company addresses and telephone numbers, Eniro provides enhanced information such as company descriptions, opening hours, specialties and other useful information.

“We selected InfoGin's solution to ensure the best possible user experience for our mobile users to search and browse our directory services," said Tommi Larsen, Head of Mobile Eniro, "With InfoGin’s technology, we are confident that we can provide a consistent and compelling user experience to all of our users on the mobile device of their choice.”

Eran Wyler, CEO & Founder of InfoGin, commented: “We continue to break new ground and are excited about our collaboration with the Eniro Group in Scandinavia. InfoGin’s technology is deployed worldwide, providing the mobile industry's best user surfing experience, as well as driving smooth delivery and consumption of innovative mobile data services. InfoGin continues to innovate with its complete suite of mobile browsing solutions, and we look forward to working directly with a national leading directory search company.”
 
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About Eniro
Eniro is the leading directory and search company in the Nordic media market. Eniro’s search database connects sellers to buyers and makes it easy to find people using Online, Voice and Offline Media channels. Eniro has operations in Sweden, Norway, Finland, Denmark and Poland. Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees.
In 2008, revenues amounted to SEK 6,645 M, with EBITDA SEK 2,064 M
www.eniro.com

About InfoGin
InfoGin is the pioneer and market leader in providing telco-grade mobile browsing solutions, enabling the ultimate surfing experience on any mobile device. With over ten years of research & development, InfoGin has played a major role in designing, shaping, and implementing the mobile vision and product offerings of some of the world’s top-tier carriers, content providers and Internet players.
With the surge of mobile internet usage, carriers and content providers are now facing new challenges: regaining subscribers’ ownership, increasing value added services (VAS) revenues and controlling operational costs. InfoGin’s innovative technologies address both the carriers’ and the content providers’ mobile Internet challenges and needs. InfoGin’s solutions span across the multiple facets of mobile browsing – from intelligent automatic Content and Functionality Adaptation, clientless personalized Overlay operator portals and toolbars - to traffic and data Optimization and Acceleration. In addition, InfoGin provides a set of Professional Content Authoring and Development tools that significantly reduce the costs of delivering optimized mobile content to a wide variety of devices.
InfoGin’s operator customers benefit from higher data ARPU as they are equipped to achieve better customer loyalty, more data package sales, stronger brand positioning as well as significant reduction in OPEX. Content providers using InfoGin’s solutions for their mobile presence enjoy a faster time to-market, complete device coverage and a dramatic reduction in NRE costs. InfoGin’s products are commercially deployed since 2002 with top-tier carriers, content providers and Internet mega players. Customers report a significant increase in mobile web usage, data revenues and expanded service offerings across the globe.
InfoGin was founded in April, 2000 with offices in the US and Tel-Aviv, Israel. For more information, visit www.infogin.com.

Media enquiries:
Hagit Timor
Director of Public Relations, InfoGin
Tel: +972 52 552 5379
Tel: +1 212 786 2243
Email: hagit.timor@infogin.com

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